SEO means Search Engine Optimization. In other words, you need to implement SEO techniques while constructing your web pages in order to rank as high as possible in the result pages of various search engines like Google, Yahoo etc. Good On Page SEO techniques will bring in the maximum search engine traffic to every word you publish on your page. Examples of On page SEO techniques include usage of meta tags, meta descriptions, page titles, body tags, correct URL structure and keyword density.
Before you go into these techniques in detail, you have to remember a few basic things while creating your sites or blogs which is that “content is king”. If the page doesn’t have content that is engaging enough to hold the reader’s attention, the page ranking may go down .All links should be working with no broken ones.
On Page SEO Techniques
Page Titles– The right title words are very important as the title is a window to your page . Title names can be long or short depending on the content but you should be careful to be precise and at same time contain the needed detail. The title tags are the entry point to your page and may make or break decision to view your page . If you site has many pages, it’s important to give each page a unique title. For e.g. in case of product pages, first the brand name, product name followed by which audience it caters to . E.g. Reebok shoes for Men and Women.
Meta Tags-Meta tags are fragments of text that describe the page content. They don’t appear in the page itself but in the page code. The three attributes of this tag are Title tag, Description and Keywords. It is imperative to give the right keywords and description because the search engine scans them in order to compare whether the keywords and description are allied with the web content available for viewing.
URL Structure– URLs should have necessary keywords to bring about better crawling. They should not have gibberish like special characters, punctuation, numbers etc. Shorter URL’s are easier to process for the search engine. The URL’s within the page must be correctly linked and indexed.
Heading Tags– Elaborate web content is needed to be simplified for easy readability. For this purpose the content can be categorized using body tags, the most significant being the heading tags as they are the first text that is going to be processed by human readers as well as the search engines, E.g.: H1(the main page title heading), H2,H3 etc. Once again keyword laden headlines are more efficient than common ones.
Keyword Density– While using keywords, you should remember not just to re-use conforming keywords throughout the content but also place them in prominent positions. For e.g.- heading, meta tags.
Other than the above techniques, non-text tools like images and videos can be embedded into the content for visual appeal. All the above techniques if incorporated can to a large extent result in achieving On Page SEO and productive functioning of your website.